WHAT IS BRAND STRATEGY?
Brand strategy is the plan that defines your purpose, the people
you serve, and how you present your brand to the world.
Its about understanding- Why you exist beyond making money – the deeper reason you
started and keep going.- Who you’re here for – your audience, customers, or community.- How you show up – the tone, style, and personality people
experience every time they interact with you.
In simple terms:
If your brand was a house, strategy is the foundation
and the floor plan. Everything else is just décor
BRAND
OVERVIEW
FITA — Freelancers In The Area, is a UAE/Oman-based online
platform designed to connect local creative freelancers in the area
with customers, all on one convenient digital platform.
Built for small and solo business owners, FITA makes it simple for
freelancers to showcase their services, reach new audiences, and
grow their businesses. Talents of all sorts are welcome on the
platform, from makeup artists and henna designers to tutors,
painters, and more. FITA aims to attract a wide and diverse range
of freelancers in the area.
With a focus on being friendly, empowering, and professional, FITA
aims to be a supportive platform that gives home-grown talent the
visibility and tools they need to reach audiences around them easily
WHY FITA
BRAND
STORY
The need for a platform that allowed users to access Freelancers in the Area came from failry personal struggles the founders came accross during their own life. They saw the gap: there was no simple, seamless platform where customers could connect with skilled professionals in their area, all in one place.
The lack of an easy way to find freelancers around them sparked the idea of a one-stop digital platform to be able to access everyone in the area easily.